
Advertising is the new GRAFFITI
- Sir John Hegarty
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Pet Boutique's Marketing Strategy
Project Type
Marketing Strategy
Date
April 2024
Location
Singapore
I.N.U Boutique’s marketing strategy blends digital presence with local charm to build a relatable and trustworthy brand. Its website is thoughtfully designed to showcase products while offering a smooth and friendly browsing experience. Offline, the boutique uses eye-catching posters and leaflets to drive awareness and foot traffic, especially within the neighborhood community. On social media, the brand leans into fun, lighthearted content—ranging from funny pet moments to behind-the-scenes snippets—that resonates with pet owners and encourages engagement. Altogether, these efforts reflect I.N.U Boutique’s warm, down-to-earth approach to connecting with its audience.







